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Our Marketing Strategy
In today’s fiercely competitive real estate market, there’s no shortage of potential ways to market real estate. However, like any other marketing discipline, getting in front of the right buyers is very difficult.
Putting your property in the MLS (multiple listing service) is not enough. We’ve spent many man hours and dollars to develop just the right marketing campaigns to get your property sold at the highest possible price and at the least amount of time.
This is how we get the most exposure for your property:
Website Optimization – We have two websites that generates a tremendous amount of traffic every month from potential buyers looking to purchase in Miami. We’ve spent a lot of money in SEO (search engine optimization) for both websites to rank higher in many of the most popular search engines. Our sites are also mobile friendly. We understand that mobile search is part of life now and everyone uses their phone to do many thing, including searching for real estate.
Professional Photography – We make sure your property stands out as buyers search for real estate. People often say “a picture is worth a thousand words.” When it comes to real estate, this is one of the most important tools, to showcase all the best features your property has to offer.
Professional Videos – Besides showcasing your property with professional photos, we go a bit further with professional videos. Videos can give a buyer a different perspective and encourage him/her to call and inquire about the property.
Social Media – We definitely understand the power of social media to give your property maximum exposure by targeting buyers that are looking to purchase today. Our Facebook Ads give your property a tremendous amount of exposure. With instagram we give buyers a different perspective by browning through our photos and videos. Our Google + accounts helps us rank higher in Google, thus giving your property the most exposure.
High Performing Landing Pages – We definitely encourage buyers to browse our websites and listings, but at the same time we also want to make sure we filter through the window shoppers. Our landing pages do exactly that by encouraging serious buyers to fill out a form to see more details about the property. This is a tremendous tool that helps us find the right buyer for your property.
Email Marketing Campaigns – Throughout our many years in the business, we have stablished many relationships with fellow brokers. We have an extensive email list of brokers that we’ve done business in the past that we send our listings in case they have a buyer that they can bring to your property. It’s important to have that personal connection with other brokers, this is why we’ll never buy a mailing list.
Expertise and Knowledge – We take pride in knowing the market. We like to stay ahead of the trends to make sure we are prepare so we can advise our clients. The Miami real estate market has it’s ups and downs. We’ve been part of many cycles and understand what needs to be done to leverage the current state of the market.